Listening to the Market: A Lesson in Feedback and Authenticity

Selling plants at the farmers market is never dull, and occasionally, it sparks lively and thought-provoking discussions. Recently, a customer approached me with a challenge about one of the plants I sell: butterfly weed, also known as milkweed, from the genus Asclepias. Specifically, he questioned the relevance of promoting Asclepias as the host plant for…